"Street art is free
for anyone to enjoy,
you can just grab a bike
and discover art in your
own hometown.
It’s the most democratic
art form that exists." HENRIK MOST Creative Leader, IKEA of Sweden. "It was important for us to
not just work with super
famous artists, but to
create a vital mix that
represents the street art
scene today."
Ikea have been providing people all over the world with
democratic design – affordable and functional design for all. They have recently launched an art initiative with no practical function,
instead it’s all about evoking emotions. Creative Leader Henrik
Most explains the idea behind IKEA Art Events:
- Normally you could say that art has a limitation. That it’s for
the few, with a lot of money, or something you see in museums
and galleries. For IKEA, art belongs in people’s homes.
And with these collections, art becomes accessible for a lot
of people - you don’t need to be wealthy to buy something
unique.
For this years’ collection, IKEA has invited 12 street artists from
around the world to create 12 unique street art posters for
IKEA; aiming to provide different styles and expressions that will create
a better everyday life - for everyone who loves great art.
It all started with the spray can, but today there
are many different techniques and ways of working
with street art.
“Some street artists work very graphic, some black and
white, some more graffiti like, some work figurative
and some work very colorful. And then we have
different techniques; from spraying and throwing paint
to fine drawing, stencils and collage, while others have
been working more digitally.
Mixing all that is what shaped this into a diverse group
of street artists and a diverse poster collection,” says
Henrik Most.
There’s a lot of work put into customizing each poster
to become as individual as possible - within what’s
possible at IKEA. You have different kind of paper and
even the printing technique is thought through down
to its detail. Then you have the adding of effects -
3D (which creates a depth), glossy, different lacquer
possibilities, “glowing in the dark” effects, etc.
To Purchase the limited poster collection check IKEA official website:
http://www.ikea.com/us/en/
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